Promotional Socks Useful in Effective Marketing Campaigns

Traditional promotional items such as personalized socks are very effective marketing tools. Promotional socks are affordable, highly mobile and very useful. Socks are basic footwear worn on a daily basis. They are an essential clothing accessory especially during cold, winter or rainy months.

Socks are worn practically by everyone from infants to old people. The popularity of the socks make it a great promotional item. Since they are necessary clothing accessory, it is unlikely that anybody will turn down promotional socks. Personalized socks can come in various forms and sizes.

Miniature socks are used as key rings. Small socks can be utilized as a Christmas decor. Regular socks can be given as corporate gifts. Depending on the purpose and budget, there are a number of personalized socks designs and styles available such as no show socks or 3/4 cuff socks.

Promotional socks are great for advertising company brands. For a sports-related company, for instance, distributing socks to a football team can help boost brand visibility and popularity. Personalized socks also last long. They can be worn for years. The longer the person wears them, the more chances of getting free advertisement for the company.

There are a number of benefits from giving away personalized socks for promotional purposes including the following:

1. Promote Product Awareness. It is a proven fact that promotional items can enhance awareness of a particular product or service. Personalized socks act as walking billboards for the business. As more people get to know the company brand, it necessarily follows that business will draw more clients too. Promotional socks can drive traffic to the brand whether offline or online.

2. Better Brand Visibility. The more people wearing the promotional socks, the better the chances of the brand being seen. Brand visibility is important because it is closely linked to customer recall of the product or service. Next time the customer needs a product, the first thing that comes to mind will be the company's brand.

3. Create Goodwill. According to researches, companies that hand out promotional items such as personalized socks create more goodwill toward the consumers. More than 50 percent of recipients admit that they feel more positive towards the company that give out the personalized items. As a matter of fact, around 50 percent of the recipient would do business with the company within a year after receiving the item.

4. Increase Response Rates. Promotional socks can also enhance the response rates of prospective clients making them more inclined to buy. Referrals will also grow because once the client tries the product or service of the company, word of mouth advertisement will most likely grow too. The use of promotional socks for advertisement is a proven method of drawing in more customers to the business.