Traditional
promotional items such as personalized socks are very effective marketing
tools. Promotional socks are affordable, highly mobile and very useful. Socks
are basic footwear worn on a daily basis. They are an essential clothing
accessory especially during cold, winter or rainy months.
Socks are worn
practically by everyone from infants to old people. The popularity of the socks
make it a great promotional item. Since they are necessary clothing accessory,
it is unlikely that anybody will turn down promotional socks. Personalized
socks can come in various forms and sizes.
Miniature socks are
used as key rings. Small socks can be utilized as a Christmas decor. Regular
socks can be given as corporate gifts. Depending on the purpose and budget,
there are a number of personalized socks designs and styles available such as
no show socks or 3/4 cuff socks.
Promotional socks are
great for advertising company brands. For a sports-related company, for
instance, distributing socks to a football team can help boost brand visibility
and popularity. Personalized socks also last long. They can be worn for years.
The longer the person wears them, the more chances of getting free
advertisement for the company.
There are a number of
benefits from giving away personalized socks for promotional purposes including
the following:
1. Promote Product
Awareness. It is a proven fact that promotional items can enhance awareness of
a particular product or service. Personalized socks act as walking billboards
for the business. As more people get to know the company brand, it necessarily
follows that business will draw more clients too. Promotional socks can drive
traffic to the brand whether offline or online.
2. Better Brand
Visibility. The more people wearing the promotional socks, the better the
chances of the brand being seen. Brand visibility is important because it is
closely linked to customer recall of the product or service. Next time the
customer needs a product, the first thing that comes to mind will be the
company's brand.
3. Create Goodwill.
According to researches, companies that hand out promotional items such as personalized
socks create more goodwill toward the consumers. More than 50 percent of
recipients admit that they feel more positive towards the company that give out
the personalized items. As a matter of fact, around 50 percent of the recipient
would do business with the company within a year after receiving the item.
4. Increase Response
Rates. Promotional socks can also enhance the response rates of prospective
clients making them more inclined to buy. Referrals will also grow because once
the client tries the product or service of the company, word of mouth
advertisement will most likely grow too. The use of promotional socks for
advertisement is a proven method of drawing in more customers to the business.